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This category emphasizes your skills in creating and distributing valuable content that attracts and retains customers. It includes:
? Content Strategy: Provide examples of content strategies you?ve developed, including editorial calendars and content goals.
? Content Creation: Showcase a variety of content types you?ve created, such as blog posts, articles, white papers, infographics, and videos.
? Distribution: Highlight how you?ve promoted content through various channels, including social media, email newsletters, and partnerships.
? Impact Measurement: Include metrics that demonstrate the effectiveness of your content, such as increased website traffic, engagement rates, and lead generation.
Examples:
? A blog series that positioned a client as an industry thought leader and drove significant traffic.
? An infographic that was widely shared and led to increased brand awareness.
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